perbrett
About Candidate
I’ve drafted, communicated, and executed SEO campaigns that strengthened visibility, improved site performance, and aligned content with both user intent and search best practices. My focus areas include technical SEO, keyword strategy, E-E-A-T optimization, and data-driven insights using tools like Google Analytics, SEMrush, and Looker Studio.
I enjoy researching new ways of driving organic growth, including modernizing a site’s structure, optimizing metadata, or collaborating with content teams to increase organic engagement. I pride myself in creating innovative strategies that drive rankings but also create impactful growth.
When I’m not looking into analytics or optimizing domains, I will most likely be playing hockey or working on a side project. I’m excited to bring that same energy to new SEO and digital marketing opportunities that thrive on growth and experimentation.
📈 Let’s connect to talk about SEO strategy, analytics, or performance-driven marketing.
Education
Experiences
At Carahsoft, I worked with internal and external marketing teams serving the Public Sector, developing SEO strategies that steadily improved search engine rankings and organic traffic. One project I led was A/B testing email templates to boost our backlink portfolio, which increased our Semrush domain authority by 5 points. I also audited external domains for technical issues: KPIs and content to implement targeted improvements. I am comfortable using Google Analytics, Search Console, Looker Studio and Semrush to enhance decision-making.
Skills
Semrush
Google Search Console
Google Analytics
Screaming Frog
CMS
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