Associate Engagement Manager

Ayushi Agarwal

2nd Main Road, Choodasandra, Bengaluru Urban, Karnataka, 560035
SEO
£16000 / year

About Candidate

From starting as an SEO Analyst to stepping into the role of Associate Manager at iQuanti, my journey has been driven by a passion for data-backed strategies and delivering measurable results. With a BTech in Chemical Engineering from Visvesvaraya National Institute of Technology, I bring a strong analytical mindset to every digital challenge — blending technical acumen with creativity to build scalable SEO and content strategies that meet and exceed business objectives.

My core focus lies in building SEO strategy and execution for enterprise brands (B2B & B2C), conducting deep technical audits, schema markup implementation, on-page optimization, and scaling high-impact content clusters supported by rich-media assets and internal linking. Leading a diverse team, I successfully overhauled a client’s content strategy, achieving a remarkable 45% year-over-year surge in web traffic.

What sets me apart is my ability to turn complex data into actionable marketing roadmaps through comprehensive project planning and execution, while leveraging attention to detail and fostering a collaborative team culture that thrives on curiosity, ownership, and outcomes.

Education

B
Bachelor of Technology 2017-2021
Visvesvaraya National Institute of Technology, Nagpur

Bachelor of Technology in Chemical Engineering - 7.75 CGPA

Experiences

A
Associate Engagement Manager April 2024 - November 2024
iQuanti

· Led a content strategy overhaul, with competitive research, persona development & rich-media assets, leading to 45% YoY traffic increase. · Overseen holistic keyword research & on-page optimization for B2B & B2C audiences, driving ~86% organic traffic growth YoY. · Engaged in strategic planning & designed SEO roadmaps addressing strategic goals while mitigating hinderances like priority shifts, legal & technical constraints. · Managed $350K PPC campaigns on Google & Bing Ads, enhancing Quality Scores & boosting conversions by 20%, achieving a 10:1 ROI. · Spearheaded authority building tactics, acquiring 650+ referring domains, boosting the domain authority and visibility of client websites. · Managed & mentored a team of 5+ members in SEO best practices and strategies to deliver measurable outcomes.

S
Senior SEO Analyst April 2022 - March 2024
iQuanti

· Supported the development & execution of SEO & SEM campaigns, resulting in improved visibility and traffic. · Devised targeted on-page strategy for keywords, themes, & cohorts, resulting in 10K+ sessions & 2,000+ keywords ranking on SERP page 1. · Aided new content creation for over five product launches, resulting in 180 new pages and driving rankings for 40K+ keywords. · Engaged in authority building, which led to 250+ unique referring domains & a significant improvement in the site’s authority. · Conducted website audits identifying technical enhancements for page load speed, mobile responsiveness, and usability. · Optimized website elements such as landing pages, forms, call-to-action buttons, via A/B and multivariant testing, increasing engagement & enhancing overall user experience.

S
SEO Analyst June 2021 - March 2022
iQuanti

· Boosted website traffic by 50% and goal applications by 30% in 6 months through targeted SEO initiatives. · Developed on-page content strategies to optimize websites, launching 90+ new web pages and increasing the website traffic by over 50K. · Conducted comprehensive keyword research, resulting in a twofold rise in keyword footprint & boosting ranks to outperform competitors. · Secured 500+ unique referring domains in 6 months through backlink analysis and link profile management. · Conducted 10+ technical site audits, including Core Web Vitals and Schema audits, enhancing Page Speed scores across device types. · Collaborated with solution leads in developing solutions, identifying risks, deliver actionable, technically robust insights.

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