a.madhurima7
About Candidate
Data-driven Marketing Professional with 13+ years of experience driving growth through SEO, Content Marketing and Omni-channel strategies with adaptability to emerging technologies including Generative AI and AI-driven search optimization. Skilled at leveraging audience insights to boost traffic, enhance user experience and deliver measurable business growth. Proven ability to lead teams and drive performance across diverse industries. Currently based in the UK on a Dependent Visa with full right to work (no sponsorship required).
Key Skills:
▪SEO Leadership – Growth Strategy, Technical SEO, ASO, SGE & AI-driven Search
▪Content Marketing & Analytics – Content Strategy, Performance Measurement
▪Digital Assets Optimization – Websites & Apps Growth, UI/UX, Personalization
▪CRO & Lead Conversion Strategy – A/B Testing, Funnel Optimization, Performance Marketing Integration
▪Team Leadership & Mentorship
▪Project & Stakeholder Management
▪Proficient in Tools & Platforms – Google Analytics (GA4), Adobe Analytics, Search Console, A/B Testing Tools (VWO, Adobe Target), SEMRush, Ahrefs, Screaming Frog, Looker Studio.
Education
Experiences
Delivered 4× digital business growth and a 70% increase in digital acquisition through integrated SEO, content, and CRO strategies. •Partnered with cross-functional teams to align marketing activities with business targets, ensuring measurable outcomes. •Spearheaded SEO, ASO, content strategy, web analytics, and digital transformation initiatives across all digital assets. •Led digital transformation initiatives by introducing Mar-Tech and performance tools to strengthen marketing effectiveness.
•Delivered award-winning omni-channel marketing strategies across Loans, Liabilities, and SME verticals, driving sustainable growth, visibility, and user engagement in competitive market. •Led cross-functional teams, including managers and specialists, to scale product visibility and performance across key digital channels, contributing to a 60% uplift in business and a 2× increase in site traffic. • Built and scaled the SEO and content marketing function from inception—growing organic traffic by 10M+ visits and boosting organic contribution from 30% to 60%. •Designed and executed full-funnel SEO and content strategies, integrating market insights to build awareness, enhance engagement, and generate qualified opportunities. •Launched the organisation’s official blog, establishing editorial governance and scalable workflows in collaboration with product, compliance, and design teams. •Managed a media budget exceeding ₹5 crore (~£500K), optimising ROI through data driven marketing across search and digital platforms.
Skills
SEO
Content Marketing
CRO & Lead Conversion Strategy
Team Leadership
