Tom Rusbridge

A global distributor and manufacturer of high-quality, sustainable toys, Toynamics encompasses over 1,200 products across over 20 brands. I led content creation for diverse channels across a range of brands, with a focus on our flagship. • Wrote and edited high-performing copy across multiple channels including blog, website, landing pages, email, social media, packaging, and Amazon listings. • Created 3–4 blog posts and 3–4 newsletter emails monthly to support ongoing launches of 100+ new products • Led independent projects while supporting cross-functional initiatives across marketing and e-commerce teams. • Utilized a range of digital tools to optimise content across web and Amazon listings, improving visibility and engagement. •Collaborated with international copywriters to localize and adapt content for 5 languages.

Roots interns are an award-winning sustainable tourism and intern-placing agency. After interning, I became their first and only in-house content writer, conducting an SEO audit and blog posting strategy that contributed to a year when lead generation doubled. • Led content marketing strategy, resulting in 70% growth in organic website traffic and doubled conversion rate. • Produced high-ranking blog posts, newsletters, and web copy, contributing to lead generation doubling. • Conducted SEO audit, keyword research, and utilized digital tools like Wordpress, Hubspot, and Semrush.

Impact Travel Group is a global collective of educational, experiential travel brands. The organization’s first in-house content writer, I am main blog writer for 6 of 14 constituent brands. • Produced 1-3 x 1500 word articles weekly for 6 of 14 brands at Impact Travel Group. • Executed impactful content marketing strategies leading to significant boosts in organic traffic. • Adapted tone, register, and voice for 7 organizations while prioritizing marketing goals. • Collaborated remotely with international teams using digital systems like Google Workspace, Asana, and Slack.

Accelerate is an SEO growth agency specializing in SaaS. As part of offsite SEO campaigns, I write guest blog posts executing link-building strategies for clients. • Produced 1-4 x 1000 word blogs weekly for offsite SEO campaigns, focusing on SaaS industry. • Independently researched and wrote on technical topics in SaaS, tech, and digital marketing. • Condensed complex concepts into engaging copy, sourced images, and created original infographics.

I executed email marketing strategies, writing result-driven newsletters and emails to increase attendance for upcoming events with The Glamping Show, a national leader in the glamping industry. • Crafted conversion-focused copy for newsletters and emails to boost event attendance for The Glamping Show. • Independently sourced quotes and taglines from businesses to enhance marketing materials. • Utilized Microsoft Office and Mailchimp to create engaging content for a national leader in the glamping industry.