Where to Get Started When You Need to Recruit SEO Staff

How-to-get-started-recruiting-in-SEO

 

Navigating the digital landscape can be a daunting task, especially when you’re aiming to boost your online presence. That’s where SEO staff come into play. They’re the unsung heroes behind the scenes, meticulously working to ensure your website ranks high on search engine results pages.

As the digital landscape continues to evolve, SEO staff play a pivotal role in navigating the complexities of search engine algorithms and ensuring your brand stands out amongst the competition. Having an in-house SEO team or collaborating with a dedicated SEO agency can significantly enhance your online visibility and drive organic traffic to your website.

 

With the right SEO team by your side, you’re not just another drop in the digital ocean. You’re a beacon, drawing in your target audience with precision and ease. Let’s dive into why having dedicated SEO staff is a game-changer for any business looking to thrive online.

Exploring the Different SEO Job Positions in Your SEO Staff

How-to-get-started-recruiting-in-SEO

Building an in-house team of SEO specialists can help improve your site’s organic rankings and traffic. But first, you must understand which job positions you must fill in your organisation. Knowing your site’s strengths and weaknesses in SEO will enable you to find people with the most relevant experience and SEO skills to invite you as part of your team.

Below are the key SEO personnel you must consider including in your staff:

SEO Manager

An SEO manager serves as the account manager of an SEO project and typically heads the team by overseeing strategy and ensuring that SEO initiatives align with broader business objectives. 

Working closely with the web development and content team, the SEO manager’s role is crucial for maintaining the delicate balance across technical SEO issues, content creation, and link building, aiming for an optimal web presence. This position also involves weighing the impact of algorithm updates on the site’s ranking using analytics tools like Google Analytics, Google Search Console, and others. 

Content Strategist

This SEO expert plans and designs a content strategy and process for creating, editing, and publishing relevant content based on the company’s business objectives and the needs of its target audience.

Key responsibilities of this SEO specialist typically include conducting content audits, developing a publication schedule for its content marketing efforts revolving around its keyword strategy, collaborating with freelance writers and other content team members to create content, and measuring the effectiveness of content campaigns. They must also understand SEO principles to optimise content for search engines and user experience.

Link Building Specialist

This SEO professional focuses on strategically increasing the number of inbound links from other reputable websites to improve a site’s authority and search engine ranking.

The specialist develops and executes link building strategies by analysing the backlink profile to identify opportunities, conducting outreach to website owners and influencers, negotiating link placements, and monitoring progress. They also need to ensure that link acquisition is done in compliance with search engine guidelines to avoid penalties.

Technical SEO Experts

These experts specialise in optimising a site’s technical aspects to improve its visibility and ranking on search engines. They do this by making the website easier for search engine bots to crawl and index its pages effectively.

Other technical skills of this SEO executive include improving website architecture and navigation, ensuring the website is mobile-friendly and has a responsive design to optimise site speed and performance, and addressing crawl errors by improving crawl efficiency.

SEO Analysts 

These analysts are second in command behind SEO managers as they carry out the tasks that managers have in store for the organisation.

Tasks include but are not limited to conducting keyword research to capitalise on potential opportunities for content optimisation, performing competitive analysis to understand the search landscape, implementing on-page SEO tactics, and analysing data on website performance, such as traffic, engagement, conversion rates, and other key performance indicators (KPIs).

Local SEO Executives

If you want to expand your business’s local search presence, hire local SEO experts. They focus on optimising your business listing’s visibility on local search and the local 3-pack so you can attract more customers from relevant local searches. 

They start by optimising the business’s Google My Business listing and ensuring it is accurate and complete, especially your NAP (business name, address, and phone number). They proceed to generate more positive reviews from past and current customers to manage your online reputation. Finally, they build local backlinks from reputable and relevant sources to your site to increase your chances of ranking on local search.

SEO Consultants

SEO consultants are usually third-party service providers who assess, plan, and implement strategies to improve your site’s search engine optimization. They audit your website and use the gathered information to provide your organisation with insights as to why your site performs the way it does on organic search and how you can improve upon it.

While the responsibilities of consultants overlap with those of your SEO manager, consultants bring a fresh set of eyes to SEO strategies and campaigns of client websites. They may see things that your SEO staff can’t see and can suggest new approaches and ideas your organisation hasn’t tried yet.

Building a Strong SEO Team

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Before recruiting, clearly understand what you want to achieve with SEO as part of your digital marketing initiative. Whether it’s improving rankings for specific keywords, enhancing local SEO presence, or driving more organic traffic, your goals and KPIs will shape the composition of your team. 

From here, you can decide the key roles you need to include in your staff. For instance, you’ll want team members who are not only analytical and data-driven but also creative and strategic. Look for candidates with strong and diverse foundations in SEO principles, but also consider their problem-solving abilities, adaptability, and willingness to learn continuously.

While skills can be taught, a candidate’s fit within your company culture is intrinsic. Hire individuals who share your organisation’s values and vision and are a mutual fit with everybody in your team, personality-wise. People who work and collaborate well within the SEO team and other departments are more likely to help your organisation reach its objectives.

Ensure that your compensation packages are competitive within the industry when attracting and retaining top SEO talent. This includes reasonable salaries, benefits, work-life balance, and ongoing training for your team to keep them updated on the latest trends, SEO tools, and algorithm changes. This commitment keeps your team sharp and shows that you value their growth and expertise.

Finally, create a positive work environment in your company. A supportive and positive work environment encourages team members to perform at their best. Recognise achievements, provide constructive feedback, and create a space where creativity and risk-taking are welcomed. You can even hold SEO team-building sessions with your staff to strengthen camaraderie.

Build Your SEO Staff with SEO.Careers

If you want to build your SEO staff the right way, get help from SEO.Careers. We have years of experience helping organisations of all sizes attract and select SEO candidates that fill a need in their team. We handpick talents that meet your needs and requirements and connect them with you for interviews. 

This way, you minimise the risk of hiring the wrong people in your company, simplify the recruitment process for you, and immediately improve your site’s SEO performance!

Schedule a call with us to learn how we can help.

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