SEO Recruitment: Building Your Team to Dominate Organic Rankings

Recruitment has taken a sharp tur n online, making adapting crucial for HR professionals. That’s where recruitment SEO (stands for search engine optimisation), a game-changing strategy that boosts your visibility among job seekers, comes into play. 

At its core, recruitment SEO involves optimising your job listings, career site, and online content to rank higher in Google search results. Understanding how this online marketing tactic fits your HR arsenal is the first step towards transforming your recruitment process by attracting not just many applicants but the right ones.

Let’s dive into how you can master this technique and make your recruitment efforts more effective.

Understanding the SEO Recruitment Landscape

Before we proceed with the actual tips, we must discuss the landscape of SEO (also spelt search engine optimization), which has changed through the years.

It has become an integral part of a successful business’s marketing strategy. Around 88% of marketers allocated their budget to SEO this past year, which is a testament to how it is viewed alongside other digital marketing techniques.

As a result, the demand for SEO professionals is constantly increasing. In fact, according to Google Trends, its popularity has been on an upward trend in the UK since the start of 2020.


These should convince you that it’s time to implement SEO as part of your online marketing strategy. To help you get started, follow our advice below.

Identifying the Right SEO Talent


Recruiting SEO talent is not just about finding someone skilled in ranking site pages on Google and Bing. It’s about hiring a professional with hard and soft skills that can have a positive impact in your business performance as a while. 

Hard skills, in this case, refer to a candidate’s SEO knowledge. This person must know what an effective SEO strategy looks like and what tactics to incorporate, like finding keywords with significant search volume yet low competition, understanding the search intent of each, and observing on- and off-page tactics that can increase the search rankings of your web pages.

Of course, it helps if they can perform and implement all these tactics. You need to create SEO job positions that will comprise your marketing team members in your organisation. Below are the most common SEO job titles and their responsibilities:

  • SEO Manager – Develop the overall SEO strategy to be implemented by the organisation, keep everyone motivated and accountable, monitor SEO progress, and provide comprehensive reports and recommendations to stakeholders.
  • SEO Specialist – Research the right keywords your team must optimise for the campaign, observe on-page SEO practices across all site pages, ensure that your site is mobile-friendly and adapts to the screen of all mobile devices, and help team members execute the tactics in the strategy.
  • Content Writer – Write blog posts optimised for their respective keywords to be published on the site or submitted as a guest post, produce landing page and email copy, and write social media posts for publishing
  • Link Builder – Identify link prospects and opportunities from authoritative websites, perform email outreach to site owners, and secure backlinks on these sites.

But no matter how good candidates are in SEO, they present no value to your organisation if they don’t know how to work within a team. Test SEO applicants’ communication, relationship, time management, and prioritisation skills to see if they are a mutual fit in your company.

Crafting an Effective SEO Recruitment Strategy

To launch a campaign on your own or with help from an SEO recruitment agency, you must know the basics of ranking on search engines, too. 

As mentioned, you’re not just looking to increase visibility on search engines like Google. Your goal is to attract qualified candidates actively in their job search. 

You can achieve this by identifying keywords people search for to find your site’s job posting or careers page. If the page’s job title is “Link Builder,” you must research related terms to include in the page’s content. This increases the page’s relevance about the topic and helps it rank higher on Google search results.

Next, create the job posting your ideal candidate will find on search engines. Aside from optimising it for its target keyword, you must include a compelling job title and meta description, which will appear on search results once it starts ranking. You should also provide an exhaustive and reasonable job description so candidates know what to expect once they apply for the position.

You must also create blog content to increase your job listing’s search visibility. For starters, use Google autocomplete by entering your job title on the search bar to see related keywords you can write about on your website. 

Writing about these topics aims to answer your target audience’s questions. This, in turn, helps establish your expertise and authority in the industry, which may convince users to apply to your job listing or other vacant SEO careers in your company.

But for this to happen, link to the job listing from all the blog posts you’ll write and publish. This serves two purposes: to direct users to the page where they can submit their application and to help search engines understand the relationship among these pages on your site. The latter leads to higher search rankings for all your pages.

Nurturing and Retaining SEO Talent

Once you’ve hired the right SEO person for the job, the real work begins.

Keeping them engaged and encouraging their growth within your organisation sounds easier said and done. Because nurturing SEO talent as part of your recruitment marketing strategy involves more than regular check-ins–it’s also about creating an environment where skilled professionals can thrive and advance their SEO expertise.

To retain top talent, consider implementing continuous learning opportunities. This could range from access to the latest keyword research tools to workshops on evolving SEO strategies. Encouraging knowledge sharing among your team can foster a culture of learning and development.

Another key aspect is recognising and rewarding progress. Whether through public acknowledgement or career advancement opportunities, showing appreciation for hard work and successes can significantly boost morale. This benefits your employees’ satisfaction and directly impacts your website’s SEO performance, as a motivated SEO team translates to improved visibility in Google search results.

Last but not least, maintain open lines of communication between you and your SEO staff. Regularly discussing your team’s career goals and challenges lets you address issues that may hinder their ability to perform at the highest level. 

Remember, you’re not just their boss–you’re also their partners in helping carry out the best SEO strategies and campaigns for your websites.

Leveraging SEO Expertise for Organic Rankings

Once you have everything in place by following the tips above, getting everybody on board to help your website rank at the top of search engines will be much easier. Their SEO efforts and knowledge should produce a campaign with the best and most appropriate tactics, allowing your site to leapfrog other websites on Google search results.

SEO. Careers is at your service to help you find the right SEO talent for your business. Schedule a consultation call with us to discuss your goals and objectives for hiring the right SEO professionals in your organisation.

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