Digital PR Specialist

We are seeking a highly motivated and experienced Digital PR Specialist to join our client's dynamic team. As a Digital PR Specialist, you will be responsible for developing and executing comprehensive PR strategies to enhance brand visibility, increase website traffic, and generate impactful media coverage. You will collaborate closely with cross-functional teams, including marketing, communications, and content, to ensure integrated campaigns that align with overall business objectives. The ideal candidate is a creative thinker, excellent communicator, and skilled relationship builder with a strong understanding of digital PR.

Responsibilities

• Develop and implement innovative digital PR strategies to promote our brand and drive traffic to our website.
• Cultivate and maintain relationships with key online influencers, bloggers, journalists, and media outlets.
• Create compelling press releases, media kits, and other PR materials to successfully pitch stories to relevant media.
• Monitor and analyze media coverage, actively seeking opportunities to optimize and amplify positive exposure.
• Stay up-to-date with industry trends, competitor activities, and new digital PR techniques to continuously enhance campaign effectiveness.
• Plan and execute influencer outreach programs, lead generation campaigns, and media events.
• Manage crisis communication and reputation management situations effectively and proactively.

Requirements

• Bachelor's degree in communications, public relations, journalism, or a related field.
• Minimum of 5 years of experience in digital PR or a similar role.
• Proven track record of successfully executing digital PR campaigns with demonstrable results.
• Excellent written and verbal communication skills with a strong attention to detail.
• Strong interpersonal skills and ability to establish and maintain relationships with media contacts.
• Proficiency in PR tools, social media platforms, and analytics software.
• Ability to prioritize tasks and handle multiple projects simultaneously in a fast-paced environment.
• Familiarity with SEO and content marketing best practices is a plus.